UX DESIGN
VISUAL DESIGN
UX WRITING
Context
Women Free From Tobacco (Mulheres Livres do Tabaco) is a research-led project that started in 2021 as an initiative to support women in the process of quitting smoking. It aims to test the role of Brazilian Community Health Agents in providing guidance to help women overcome relapses.
Main challenges and journeys
When I first joined the project, the team had already developed their branding and illustration system in partnership with Editorial Design. Because of that, I had very little flexibility when choosing typefaces, icons, and elements for the interface, even though at that point there was no app to begin with. It was also interesting to learn how to balance the expectations of stakeholders from different timezones.
That said, the main user journeys that I had to develop were:
Onboarding
Registration & Login
Habit tracking
Mapping & Preparation
Motivation
Monitoring
My role
After the discovery phase, which had already ended by the time I joined the project, I was responsible for the entire app development process. I worked alongside: Augusto Barbosa as the Tech Specialist; Nádia Kienen, Claudia Almeida, Nayara Azevedo, Karina Yumi, and Silvia Souza as the Health Specialists and representatives of the State University of Londrina; and Isabel Scarinci as the Health Specialist and representative of Columbia University.
Stage 1: Ideation & Protoyping
Based on the insights gathered during the Discovery phase by the university teams, I began designing the proposed user journeys. I started with simple sketches on paper, continuously validating them with project stakeholders. Then, to gather feedback on the pre-approved wireframes, I maintained a weekly meeting routine with the team. I worked closely with our Tech Specialist to deliver technically feasible solutions within the given timeline.
Stage 2: Usability Testing & Validation
Together with the team from the State University of Londrina, I conducted remote usability testing with product users. We developed a script with scenarios and tasks that users needed to complete from the moment they registered in the app. The goal was to validate whether the proposed interface provided simple and effective user journeys.
Through testing, I was able to confirm some of the proposed solutions and challenge others. While most flows were clear to users, certain features—such as contacting the health agent—required further refinement.
Delivery & results
